In November 2021, the luxury lifestyle brand Beast teamed up with Duoyunxuan to launch its new Chinese fragrance series, "Oriental Beauty". The new brand ambassador, Yu Feihong, was also unveiled, further underlining the unique and delicate oriental spirit.
To showcase the elegant oriental beauty image to the target audience, M Journey carefully selected top influencers who aligned with the brand image and had strong fan engagement. M Journey aimed to create magazine-level content, from scene setting to clothing styling and still life shots, to drive purchase desire among Gen Z consumers on social media. The successful influencer collaboration had a positive impact on the sales of the new fragrance.